New collaboration to strengthen support of independents
3rd September 2013
Eyeplan Ltd, the leading provider of monthly payment eye care schemes in the UK, has announced a partnership with SPECS network, a cooperative of independent opticians who promote their businesses to the public collectively.
Eyeplan will be providing practical assistance, sponsorship and support both to SPECS network and its other partners. It is hoped that by joining forces, Eyeplan and SPECS network will be able to work together to effectively promote independent optics to patients and practitioners. Eyeplan joins a group of companies already in support of SPECS network including Myers La Roche, National Eyecare Group and SEIKO Optical UK.
“SPECS network is a great initiative to drive patients to independent practices. At Eyeplan we already know the value of pooling knowledge and resources to promote the independent sector, and share advice and best practice across the Eyeplan network of Associate Opticians,” said Chris Clemence, Commercial Director at Eyeplan. “In creating this partnership, we were also attracted by the expertise of the SPECS network partners and very much look forward to working with them.”
“The SPECS network portal was created to promote the benefits of independent opticians directly to the consumer and by working as a group, we are able to provide a much greater impact than would be possible for a practice on its own,” said Richard Hollings from SPECS network. “When forging new partnerships, we seek to work with companies that specialise in the various aspects of marketing for independent optical practices and therefore are delighted to add Eyeplan to our group of supporters.”
Providing a personal approach to managed fee collection, Eyeplan also offers a variety of marketing assistance to its Associates including direct mail campaigns, design and print services, PR support and training on both Eyeplan and other aspects of business management. For more information on Eyeplan Ltd, please visit www.eyeplanassociates.co.uk.
For further details, commentary or high resolution images please contact:
Marketing & PR Executive
01761 414142 / Dorothy.Chandler@eyeplan.co.uk
Picture caption: Eyeplan has partnered with SPECS network to further support UK independent practices. Left to right: Richard Hollings from SPECS network and Chris Clemence, Commercial Director at Eyeplan Ltd.