Eyeplan offers ‘more than meets the eye’ to independent eye care professionals

Full range of marketing support services to be debuted at Optrafair

11th March 2011

At Optrafair this year, Eyeplan Ltd will be introducing its range of extra support services for independent eye care professionals on stand N50. In addition to managed fee collection, Eyeplan assists practices with all manner of promotional activities, from direct marketing and PR to training and events.

Eyeplan’s monthly professional fees scheme is designed to offer real value to practices by growing profits and increasing patient loyalty. The new suite of marketing tools can be used as little or as often as required, to raise awareness of particular services or to build a practice’s reputation as part of a wider campaign.

“Our comprehensive range of services not also removes the administrative burden of monthly fee collection, but can also ensure that the practice and Eyeplan are promoted effectively,” said Chris Clemence, Commercial Director at Eyeplan Ltd. “If we can help our Associates to bring patients through the door and join the scheme, then it is a win for the practice, a win for the patient and a win for Eyeplan.”

Eyeplan offers a range of Direct Marketing postcard campaigns to target new, old or lapsed patients via a selection of templates or the creation of a custom design. Practices can also take advantage of the team’s design services to create newsletters, leaflets, posters and other marketing materials. PR campaigns targeting regional and trade press can be developed to raise awareness of an event or promote a new service.

For more information on Eyeplan Ltd please visit www.eyeplanassociates.co.uk.

For further details, commentary or high resolution images please contact:

Dot Chandler

Marketing Executive

Eyeplan Ltd

01761 414142 / Dorothy.Chandler@eyeplan.co.uk

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