Implementing Eyeplan

Once the decision has been made to adopt the Eyeplan business model implementing in practice is achieved in two stages; the initial consultancy and the training.

Stage One: Strategy

Eyeplan works with the new Eyeplan Associate to develop a pricing strategy prior to launching Eyeplan in the practice. The strategy is designed to make membership of Eyeplan tempting and worthwhile for patients as well as protecting the business margins.

A pricing strategy is worked out for:

• Clinical care
• Frames
• Lenses
• Contact Lenses

Stage Two: Training

The Eyeplan initial training session involves every member of the practice team in the Eyeplan process. The training session covers everything the practice will need to get going including:

• Why Eyeplan is necessary
• What is Eyeplan
• How patients view Eyeplan
• How to present the Eyeplan choice
• The Accidental Damage Scheme
• Administering Eyeplan

Presenting the Eyeplan choice is based around the ‘customer carousel’. At each point on the carousel there is an opportunity to introduce the Eyeplan benefits.