Benefits of Adopting

The Eyeplan Business Model is designed to redress the balance between the cross subsidy on spectacles and fee income. In simple terms the independent optician receives a monthly payment from their Eyeplan members and in exchange offers those members a suite of benefits.

Adopting the model in practice will:

• Increase practice revenue
• Increase fee income
• Improve profitability
• Improve dispense rates
• Improve dispense values
• Increase patient loyalty
• Improve VAT position

On the face of it the delivery of Eyeplan in practice is simple, but sitting behind the simplicity is a sophisticated presentation system that involves all members of the practice staff and support materials developed by Eyeplan.

The beauty of Eyeplan is that patients choose to become Eyeplan members when the choice is presented to them. For patients membership offers real value.